1. Is your product or service already available?
a) Currently in production or being developed
b) At the prototype stage
c) At the idea stage only
2. Is your product or service selling in your domestic market?
a) Selling, and market share is growing
b) Selling, but market share is low
c) Selling in only one city
3. Do you have the surplus production capacity or available specialists to meet increased demand for your product or service?
4. Do you have the financing required to adapt your product or service to suit your target market and to promote it?
a) Financing is in place
b) Financing is being arranged
c) No financing available
5. Is your management committed to sustaining your export effort?
6. Does your firm have a good track record of meeting deadlines?
7. Does your management have experience in export markets?
8. Does your product or service have a distinct competitive advantage (quality, price, uniqueness, innovation) over your competition?
9. Have you adapted your packaging (labelling and/or promotional materials) for your target market?
10. Do you have the capacity and resources to provide after-sales support and service in your target market?
11. Have you undertaken any foreign market research?
a) Completed primary and secondary market research, including a visit to the target market
b) Completed some primary and secondary market research
c) No research STEP BY STEP
12. Is your promotional material available in the language of your target markets? (Business cards, brochures, websites)
13. Have you started marketing your product or service in your target market?
14. Have you engaged the services of a sales representative/ distributor/agent, or partnered with a local firm?
15. Have you hired a freight forwarder or customs broker?
How did you score?
If you selected “A”, or answered “Yes” to:
Congratulations! You understand the commitment, strategies and resources needed to be a successful exporter. At the very least, you have the foundation in place to take on the world and succeed.
Not bad, but there are weaknesses in your export strategy. It may be wise to seek advice and guidance from government experts, export consultants or the international trade branch of your financial institution.
While you may be ready to visit faraway lands, you’ll need to do more homework before you export. Consider getting help from companies such as USAFrance,LLC