Medical professionals, physicians, surgeons
The health care professionals (such as plastic surgeons or dermatologists) are potential customers for cosmetic brands. Indeed, they recommend regularly cosmetic products to their patients. If you want to market hair care or skin care products, you should consider these distributors. More than selling your products, they will grant credit and a guarantee of quality to your cosmetics and it will also help you to promote your cosmetics to consumers and to other retailers.
Recently, physicians’ and surgeons’ clinics have become the new trend to distribute cosmetics, but this market is still a niche. In 2011, almost half of American health professionals distributed skin care products to their patients. The physician channel is particularly valued and used by professional cosmetic manufacturers.
If you are targeting professional retailers, this channel might fit your expectations.